Est. 1987 · East Village, Manhattan

We Cure the Meat. You Bring the Hunger.

Three generations of hand-sliced pastrami, house-made pickles, and rye baked before dawn — right here on Avenue C.

See the Menu 121-246-6334

40+ years serving the neighborhood

Neighborhood Deli counter with cured meats and fresh bread

"Best pastrami on the East Side — period."

— Local favorite since '87

The Menu

Built Different,
Stacked Higher

Every sandwich starts with bread baked that morning and meat sliced to order. No shortcuts, no compromises.

Signature

The Avenue C Pastrami

Two inches of hand-carved pastrami, dry-rubbed and smoked for 14 hours, on house-baked rye with our signature mustard.

The one people drive for.

Corned Beef on Rye

Brisket cured in-house for 10 days, boiled to tender perfection. Served with coleslaw and a pickle on the side — the way it should be.

Cure: 10 days

Deli platter with assorted cold cuts and cheeses

For Two

The Counting House Platter

An assortment of our finest cold cuts, three artisan cheeses, house pickles, olives, and toasted bread — built for sharing at the counter.

Feeds two, satisfies everyone.

Hand-Cut Latkes

Russet potatoes, grated by hand, fried in schmaltz until every edge is shatter-crisp. Served with applesauce or sour cream.

Available year-round.

Baked Knishes

Flaky pastry shell filled with either mashed potato and onion or ground beef. Baked, not fried — a New York institution done right.

Potato or beef.

Light

Deli Salad Bar

Tender lettuce, shaved cucumbers, tomato, radish, and our house vinaigrette — or build your bowl with any protein from the case.

Make it yours.

Full menu available in-store · We accommodate dietary needs — just ask

Request a custom catering menu

Neighborhood Deli founder in the kitchen

Neighborhood Deli storefront on Avenue C

Our Story

Three Generations.
One Counter.

In 1987, we opened a six-seat counter on Avenue C with a curing rack, a slicer, and a stubborn refusal to cut corners. The neighborhood didn't know it yet, but they were about to get the best pastrami in Manhattan.

Today, we still cure our own meats. We still bake our rye before dawn. We still slice every order by hand — never pre-packaged, never rushed. The regulars who've been coming for thirty years know the difference.

This isn't a chain. It's not a trend. It's a deli that decided, decades ago, that good enough was never going to be good enough — and it's been that way ever since.

Years Running

100%

House-Cured

Daily

Fresh-Baked Rye

What We're Known For

The Things That
Keep You Coming Back

Dry-Brined & Smoked

Every batch of pastrami is hand-rubbed with spices, dry-brined for days, and smoked over hickory. No shortcuts, no shortcuts.

Baked Before Dawn

Our rye, Challah, and everything bagels come from the oven at 4 AM — always fresh, always warm when you walk in.

Packed by Hand

Every order is sliced and assembled to order — never pulled from a pre-made pile. You get what you asked for, every time.

Avenue C Institution

We've been part of this block since 1987. The neighbors, the regulars, the folks who drive in from Brooklyn — this is your deli.

Find Us

Stop By the
Counter

Address

185 Avenue C
New York, NY 10009-4242

Between 10th & 11th Streets, East Village

Phone

121-246-6334

Call ahead for large orders or catering

Hours

Monday – Friday 7:00 AM – 7:00 PM

Saturday 8:00 AM – 7:00 PM

Sunday 8:00 AM – 5:00 PM

Near the A, C, E, and F trains · Street parking available

Get in Touch

Say Hello

Questions, catering requests, or just want to chat about pastrami — we're here.

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